Meta Ads for ecommerce brands
An ads manager who treats
your budget like her own.
I'm Gem. I work exclusively with ecommerce brands on Meta Ads - and as a former ecommerce brand owner myself, I know exactly what's at stake with every pound you spend.
Ways to work with me
Everything I offer, all in one place. Tap each one to see what's involved.
Want an ads manager who actually gets it?
I spent five years running my own ecommerce business with my husband Ross. I know what it feels like to hand your budget over and hold your breath waiting to see if it's working.
That experience shapes everything about how I work. I treat your ad spend with the same care I gave my own - careful, strategic, and always focused on the right return for your business.
No vanity metrics, no quick wins that don't serve your bigger goals. If something isn't right for your business, I'll tell you - even if that means advising you to spend less.
Ways to work with me
Whether you want your ads completely handled or want to build the skills yourself - there's a way in that fits where you're at.
Full Management
Everything handled - strategy, setup, creative direction, optimisation, and monthly reporting. You focus on your business, I run your ads.
Summer Sprint
Five days to get your Meta ads set up for summer. Live Zoom calls, group Slack, and ads live by Friday.
Sprint
We build your Meta Ads together - inside your account, over four weeks. You finish knowing exactly what you're running and why.
Ad Account Audit
Expert eyes on your account in a live call together. A clear picture of what's working, what isn't, and what to fix first.
No agency. Only me.
I'm not an agency. When you work with me, you work directly with me - every strategy, every campaign, every optimisation. There are no account managers, no handoffs, no one-size-fits-all approach.
That means you get someone who actually knows your business. Someone who's across your products, your margins, and your goals - and makes decisions with all of that in mind, not a generic template.
Social warms people up. Ads convert them. That's the job - and it's what I focus on every single day for the ecommerce brands I work with.
Are your sales inconsistent?
Here are 3 things I'd implement before spending another penny on ads. Fill in your details and I'll send it straight to your inbox.
- The exact break-even ROAS formula that tells you whether your ads are profitable or burning cash - so you can make scaling decisions with maths, not gut feel
- The simple 1-campaign account structure I use with every ecommerce client to make testing and scaling obvious - plus the common setup that's quietly hiding what's actually working
- A clear breakdown of the creative mix Meta's algorithm now rewards in 2026, including 8 ad types to build a testing bank from, without endless variations of the same product photo
What they're saying
Real words from real ecommerce brand owners I've worked with.
Gemma has been absolutely fantastic and has taken my revenue for one month and quadrupled it. I'm so impressed by what she's done and has helped my business to have its most successful month to date.
DanielleI've genuinely loved being part of the Sprint programme. Incredibly well structured, easy to follow, and actually focused on real progress rather than overwhelm. It never felt like you were figuring things out alone.
KarenShe's helped us grow ad revenue as well as sales by over 60% from what we usually have. A 10 out of 10 recommendation from us.
PhoebeMy ad account was a real mess. Gemma has spent hours with me sorting out all of the glitches and getting everything running smoothly. I would have been lost without her expertise and guidance.
KatyJust finished the Sprint sessions with Gem and it's been really great. I've learnt how to be methodical and patient when it comes to testing, and loved that the sessions were flexible so we could dip in and out of my ads account in real time.
JuliaGreat advice from Gem - showed me how to set up my Facebook ads from scratch during our Sprint sessions. Happy with the return on my investment and will definitely use Gem again.
Chloeswipe to see more →
Let's have a chat
Two ways to get time with me - pick the one that fits.
Discovery call
Not sure which service is right for you? Book a free call and we'll talk through your business, your goals, and the best next step.
Book a free callAd Account Audit
Expert eyes on your account in a live call together. A clear picture of what's working, what isn't, and what to fix first.
Book an audit