Hey, Im Gem
The Ads Assistant
YOUR GO-TO ECOM EXPERT FOR META ADS
Want an Ads Manager who treats your business like it’s their own?
As a previous eComm brand owner, I get it. I get how EVERY penny matters and every decision is a risk.
That is why I don’t just see your ad spend as numbers on a screen, I see it as my money on the line. That means I’m careful, strategic and always focused on getting you the best possible return.
I’m invested in your success for the long term. I won’t push for vanity metrics or quick wins that don’t serve your bigger goals. If something isn’t right for your business, I’ll tell you – even if it means advising against spending more.
In short: I show up with the same care, commitment and energy as if your business were my own.
How I Can Help
FULL MANAGEMENT
SPRINt
MEMBERSHIP
Are your sales inconsistent?
Here’s 3 things I'd implement before spending another penny on ads.
Inside this step-by-step guide, you'll discover:
Discover the exact break-even ROAS formula that tells you whether your ads are profitable or burning cash, so you can make scaling decisions with maths, not gut feel
Learn the simple 1-campaign account structure I use with every ecom client to make testing and scaling obvious (plus the common setup that's quietly hiding what's actually working)
Get a clear, founder-friendly breakdown of the creative mix Meta's Andromeda update now rewards in 2026, including the 8 ad types to build a testing bank from, without endless variations of the same product photo
Fill in your details and I'll send it straight to your inbox.
Hello, It’s nice to meet you
I'm Gem. Mum (or Bruh!) to 3 boys. I've spent the past 5 years growing my own eCommerce business and found a huge passion for Meta Ads and the impact they can have on product-based brands. So I invested in myself and now I help other eComm businesses scale successfully.
My goal is to help eCommerce brands harness the power of Meta advertising to maximise sales, increase revenue, and scale sustainably on Facebook and Instagram.
Whether you're looking to drive more sales, reach the right shoppers, or finally get a consistent return from your ad spend, I provide strategic Meta Ads support tailored to where your store is now and where you want it to grow.
1:1 Power hour
Need help fixing something specific?
A 60 minute zoom call where you determine the focus of the meeting and I will bring my expertise to help you find the solutions.
Investment: £125
Discovery call
Not sure which option is for you?
Book a free 20-30 minute call to understand your business, identify your needs & recommend the right service.
This is not an account audit or strategy session, it is a call designed to help you gain clarity on next steps.
What they’re saying
“Gemma is incredibly supportive”
My ad account was a real mess. Gemma has spent HOURS with me sorting out all of the glitches and getting everything running smoothly. I would have been lost without her expertise and guidance. Definitely recommend for any small business owner. Thankyou Gemma!
KATY
“I’ve genuinely loved being part of the Sprint programme.”
I’ve genuinely loved being part of the Sprint programme. It’s been incredibly well structured, easy to follow, and actually focused on real progress rather than overwhelm. Everything is broken down into clear, actionable steps, which made it much easier to stay consistent and motivated.
What stood out most was the support and accountability, it never felt like you were figuring things out alone.
KAREN
“10/10 FROM US”
Absolutely loved working with Gemma, she's helped us grow ad revenue, as well as sales by over 60% from what we usually have. A 10 out of 10 recommendation from us!
PHOEBE
“I can’t recommend Gemma ENOUGH”
Gemma has been absolutely fantastic and has taken my revenue for one month and quadrupled it. I’m so impressed by what she’s done and has helped my business to have its most successful month to date. Would definitely recommend.
DANIELLE
“Very happy with the return on my investment with Gem!”
Great advice from Gem! Showed me how to set up my Facebook ads from scratch during our Sprint sessions. Happy with the return on my investment. Will use Gem again in the future.
CHLOE
“GREAT SESSIONS”
Just finished the Sprint sessions with Gem and its been really great working with her. I have learnt how to be methodical (and patient) when it comes to testing and also what stats to look at. I also really loved that the sessions were flexible and we could dip in and out of my ads account in real time. Highly recommend if you’re just getting started with ads or if like me, you already have ads running but need to get more out of them. Thanks Gem!
JULIA
