Meta Ads manager for ecommerce brands

An ads manager who treats your budget like her own.

I'm Gem. I work exclusively with ecommerce brands on Meta Ads and as a former ecommerce brand owner myself, I know exactly what's at stake with every pound you spend.

Book a free call Ways to work with me

250+Brands supported

£239KClient revenue in 3 months

£2,729From a £173 spend

7.2x£19.7k Christmas campaign

5Years running my own brand

Ways to work with me

Everything I offer, all in one place. Tap each one to see what's involved.

Full Management

£750+VAT/month

What it isI run everything: strategy, copy, creative direction, testing, reporting, every month.

Best forGetting ads off your plate, knowing you're handing them to someone who's been in your shoes

SupportSlack access so you can message me whenever, plus a fortnightly review call to go through everything together

Learn more →

New · for Your AI Ads Assistant

The Black Friday add-on

An extra step for the kit. It plans your offer against your margin, works out your break-even at the sale price, reads what you and your competitors ran last year, then builds your whole Black Friday campaign in your account as paused drafts. Built in October, so November is calm instead of a panic.

£97, VAT included · add it at checkout with any kit

See what it does

It's incredible, I don't know how I've survived/ran ads without it! Came in today and it's ran a full report for me with current ROAS.

Moonshine Prints · AI Ads Assistant owner

No agency. Only me.

I'm not an agency. When you work with me, you work directly with me. Every strategy, every campaign, every optimisation. No account managers, no one-size-fits-all approach.

I've also been on your side of it. I ran my own ecommerce brand, so I know what it feels like to hand your budget over and hope someone is looking after it properly.

That means you get someone who knows your products, your margins and your goals and makes decisions with all of that in mind, not a generic template.

Want an ads manager who genuinely gets it?

I spent five years running my own ecommerce business with my (extraordinarily good looking and really mature) husband Ross. I know what it feels like to hand your budget over and hold your breath waiting to see if it's working.

That experience shapes everything about how I work. I treat your ad spend with the same care I gave my own. Careful, strategic and always focused on the right return for your business.

No vanity metrics, no quick wins that don't serve your bigger goals. If something isn't right for your business, I'll tell you, even if that means saying I don't think ads are right for you.

Book a free call

Case study

Cotton Club Crafts · 378 orders

Cross-stitch kits · ads live 17 June 2026

£2,130

Ad spend

£15,200

Tracked sales

7.1x

Blended

3.3%

Click‑through

Real words from real ecommerce brand owners

What they're saying

Gemma has been absolutely fantastic and has taken my revenue for one month and quadrupled it. I'm so impressed by what she's done and has helped my business to have its most successful month to date.

Danielle

Sprint was great, Gem is very knowledgable in setting everything up correctly so your ads are optimised to perform. By the end of the week I had my ads up and running and from the day I pressed publish I've had a noticeable increase in sales.

Rocky's Pet Products

Doing the summer sprint with Gem has been great for my business. She was so supportive and really made sure you understood what you were doing every step of the way. I am now running successful ads and have a plan in place for going forward, but wouldn't hesitate to go back to Gem if I needed more help.

Oh Laura

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